In this final instalment of the six rules to creating a World Wide Rave, David talks about how creating a World Wide Rave assists in search engine indexing. While search engine optimisation is still important, content is the key. As he says “performing search engine optimisation on a crap-filled site just makes it slightly less crappy”. You have to have great stuff that people want to link to.
Some other things that will help in getting great content shared, is choosing a great title for your youtube video or blog post. Think creative or controversial (for example, Kraft’s Are you a wormer, streaker or a slapper?)
David also discusses the value in hiring a journalist, and discusses how ‘brand journalism’, can assist in driving people to your site. It’s all about telling compelling stories targeted to a specific buyer persona. One website that has caught our eye recently is the Quicksilver skate site. Amazing content, both visually, and music wise. We’re not sure if they have hired a journalist, but it really looks like they know their audience well. Their surfwear sites are similar, high impact, exciting, good local customisation and worth telling your mates about. Gnarly dude.
So there you have it, the 6 Rules of the Rave:
- Nobody cares about your products
- No coercion required
- Lose control
- Put down roots
- Create triggers that encourage people to share
- Point the world to your virtual doorstep.
If reading about these isn’t enough, and you want to hear from and interact with David, then there’s about 10 days left to get your ticket to his Social Media and Online Marketing Masterclass at Champions, Federation Square. We can’t wait…
