After landing in Australia just hours earlier, David Meerman Scott made a special guest appearance at Sydney’s Social Media Club last night. In a warm up to this Friday’s Master Class event in Melbourne, David kept the crowd entertained with discussions of buyer personas, and stories of viral marketing success. And on a day of controversy related to commercial disclosure in social networks, David delivered one of the quotes of the evening:
“Transparency & honesty is the only way. Fake personas suck.”
If the Twitter stream is anything to go by, the crowd appreciated David’s insights:
With ticket sales closing tomorrow, time is quickly running out to see David for yourself. Tickets for the full-day Master Class seminar can be purchased here.
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