About Masterclass

In the world of marketing, things are getting very social, very quickly. And quite simply, the old rules no longer apply. But you already know that. What Australian marketers are struggling with, is what to do about it – what to tell your clients, your CEO, your colleagues. And you’re not alone.

In this one-day intensive Master Class, David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave, will help you to change all that. Instead of explaining what Social Media is, David specialises in showing Marketing and PR experts exactly how to use it.

When and where?

September 4th, Champions, Federation Square, Melbourne.

Event Details

It’s a day designed to inspire you, offering insight, real case studies and provocation.This intensive Masterclass will including such content as:

Using news releases, blogs, podcasting, viral marketing and online media to reach consumers
Triggering millions of people to share your ideas and stories
Transforming your marketing and PR efforts
Understanding your buyer personas and stop wasting money
Creating value for your marketing strategy
Building knowledge and confidence to talk the language of social media with clients and executive
Recognising how your existing business models may need to change
It’s a day designed to inspire you, offering insight, real life applications and provocation.