Podcast interview with David Meerman Scott

July 24, 2009

In the lead-up to catching a plane to Australia for a series of Social Media Masterclass events, David Meerman Scott took time out to chat with the PR Warrior, Trevor Young (@trevoryoung).
In the interview, David chats about a range of topics including:

His background as a marketing professional within the electronic news industry and his experience [...]

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Win a ticket to the Melbourne Master Class

July 22, 2009

Last week we gave Sydney-siders the opportunity to win a free ticket to David Meerman Scott’s Social Media Master Class. This week it’s Melbourne’s turn to win a ticket worth $819!
Once again, all you have to do is tell us your best excuse for skipping work to attend the Social Media Master Class with David [...]

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And the winner is…

July 21, 2009

The deadline for our ticket giveaway to Sydney’s Social Media Master Class event expired yesterday. Thanks to everyone who participated and RT’d the promotion. There were a lot of great entries that gave us a chuckle.
But there can only be winner. And David’s favourite excuse for skipping work to attend the Master Class came from [...]

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Win a ticket to the Sydney Social Media Master Class!

July 16, 2009

Welcome to our latest Twitter challenge. Last week we gave away a copy of David’s new book World Wide Rave. This week we’re upping the ante and giving away a ticket to the Sydney Social Media Master Class event itself! That’s $819 worth of knowledge and value!
Entry is simple. Just tell us your best excuse [...]

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Rave Rule 4: Put down roots

July 14, 2009

“You’re more likely to tell a story about some-one you know, than a stranger, right? It’s the same online”. Ah. Yes. Profoundly obvious, but weirdly, quite neglected with many marketing efforts. This rule emphasizes how important is for you to be engaging with your community before you need them. It’s very difficult to create a [...]

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And the winner is…

July 10, 2009

At 12:01 today, the deadline for our World Wide Rave book giveaway expired. Thanks to everyone who participated and ReTweeted the message. But there can only be one winner. And that winner is…
***Drum roll***
Marek. Also known as @marekting. Congratulations Marek! We’ll be in touch shortly to get your details and send a shiny new copy [...]

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ReTweet to win a copy of World Wide Rave!

July 9, 2009

Want a copy of David Meerman Scott’s new book ‘World Wide Rave‘? Sure you do. Here’s a chance to win a copy.
At 12.00pm Thurdsay 9th 2009, @SocialmediaMC sent this Tweet (@SocialmediaMC is the official Twitter account for the Masterclass event). For your chance to win a copy of the book, simply ReTweet the message.
All ReTweets [...]

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Rave Rule 3: Lose control

July 8, 2009

Gulp. Really? You mean completely? David really pushes the envelope with this one:
In order to create a world wide rave, you need to give up total control. No registering interest before you give it away, no electronic gates designed to help you measure interest.  You want to focus on building a relationship, not a mailing [...]

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From Zero to Hero with the PR Warrior

July 5, 2009

There’s a terrific team behind the Social Media & Online Marketing Masterclass, and one such member is the ‘battle hardened’ PR Warrior himself, Trevor Young or @trevoryoung. In this post we take a few minutes to find out where he’s been, who he thinks is tops in social media marketing, and what question he would ask  [...]

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Rave Rule 2: No coercion required.

June 28, 2009

The second rule of the rave is a great one. No coercion required. It’s a really interesting one. With it, David makes the point typically marketing strategies have involved some form of coercion and manipulation of the consumer, for instance the free set of steak-knives with your saucepans, the reading light with your snuggie, the [...]

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